In recent years, traditional camera technology has not changed much. You get better sensor performance with better noise control, you get higher speed performance that allows blackout-free shooting through EVF, you get better auto focus performance in the form of eye and animal eye AF… other than that, there seems to be not much going on.
Whereas for smartphone camera technology, computational photography has evolved and allows user to capture HDR image and video with live view, night mode that allows handheld low light photography to be possible, blurring background without the need of large aperture lens, creating lighting effect without the need of studio light and so on.
It’s an obvious threat for sure to the traditional photography industry, smartphones have been eating their piece of pie ever since they were introduced. To photography geek like us, we jolly know the difference between the two in terms of what each can achieve and their limitations. However, for the vast majority of average consumers, it simply doesn’t make sense to buy a camera anymore.
So, can traditional photography platform catch up and make a come back? Or it will slowly fall into a niche? I wonder. Maybe they can add computational photography into traditional cameras, but that would require a crazy amount of processing power that current technology simply couldn’t deliver. Maybe they can innovate by adding internet connectivity and adding apps on their camera to ease content sharing, but that would probably eats in their battery life and annoy some purist along the way.
We are already seeing camera sales dropping year over year, it would be interesting to see how one would react to stay relevant in the business. What do you think is necessary for traditional camera brands to survive the storm?