The world of over engineering

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Take a look over on kickstarter (or indiegogo), you will soon find the platform is filled with over engineered stuff, like super complex lunch box, items that doubled or tripled with additional features and functions that may or may not be necessary and so on.

Just do a quick search on “bag”, you will find that almost every bags packed in every single features gathered from every other existing bags out there, all cramped into one. All these features generate enough hypes to make each of these bags labelled themselves as “the best bag every designed and built”, throw in a collaboration with some “famous” YouTubers, or get it review by some of them and there, you have a winning formula in selling tons of it.

For example, there are over engineered carry-on backpack that can expand in capacity, carry up to 30L, filled with compartments, extra padding and weights in over 2kg for just the bag alone. Typically, carry-on luggage is limited at 7kg in weight, that means you can only fill up another 5kg of stuff with such a huge capacity… all of a sudden it doesn’t sound like a lot right? Let’s say you carry a laptop that weights around 2kg, you are only left with 3kg to carry all your remaining stuff (clothings, toiletries, other daily essentials etc.), how is that even practical?

Camera bag is another culprit of over engineering. Velcro are replaced with countless of magnets, lots and lots of compartments that can’t even be filled, bags that are designed as “the ultimate bag” which cater for every possible environment (such as urban, hiking, trekking, extreme sport and so on), the list can go on and on. Other than bags, there are various camera accessories or “tech” items flooding the platform everyday. There’s nothing wrong for them to sell you something you don’t need, but it’s our call to perform our due diligence, to be rational and honest, and ultimately not to be deceived by the marketing hype.

For me, I had tried to stay away from “reviewers” online, be it YouTube or any other platforms. If I was interested with something, I took the time to really study, understand and think through whether it is really as useful as it advertised. “But it’s on kickstarter! Limited quantity and special price for early backers! Promotion ends in 30 minutes!” It’s okay, for me, I’m willing to spend more on something I really want and need than paying less on something I don’t really need and regret buying in the end. I had my fair share of wrong decisions in the past, and hopefully I will be a little wiser in the future.

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